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Although KOL banner ads are much more targeted and in most cases much more effective, these advertisements are still too costly for most businesses to consider.While targeting isn’t as advanced on We Chat as other platforms, like Facebook, it can still be incredibly effective for getting your message out to customers who would be genuinely interested in your product or service.
This feature has allowed Tencent to earn a chunk of advertising revenue for itself, as it takes a percentage of the agreed upon price. , banner advertising is performance-based, advertisers have the flexibility to test and measure the effectiveness of their banner ads without pouring so much money into them.
"Much better, much more popular, much more user-friendly” - USA Today"Simple enough that anyone can use it, versatile enough that everyone has some use for it" - Wired We Chat is a messaging and calling app that allows you to easily connect with family and friends across countries.
It's the all-in-one communications app for text (SMS/MMS), voice and video calls, Moments, photo sharing, and games.
That is because a banner ads that attempt to cover everything end up being less attractive and less likely to catch attention.
A Moments Ad allows advertisers to advertise within the Moments section, which is comparable to Facebook’s Newsfeed.